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Digital experience

Strategy, design and development for websites, mini programs, apps and H5, turning your brand into clear content, intuitive interaction and reliable technology.

Design and development across platforms

Design and development for the web, mini programs, iOS / Android and H5.

  • Brand websites

    Multilingual versions, a content management back end and structured data.

  • Mini programs

    WeChat and Alipay mini programs for membership, bookings, retail and event services.

  • Apps

    Native and cross-platform development for iOS and Android.

  • Events and sports

    Websites, campaign sites and mobile web pages (H5) for film festivals, sports events, forums and launches.

Design and engineering

Visuals, interaction, information architecture, multilingual content, content management and structured data, with design and development moving forward together.

  1. 01
    Brand visuals

    Layout, type, color and imagery guidelines, extended from the brand identity to every screen.

  2. 02
    Interaction and motion

    Motion that supports the information hierarchy, with attention to load performance and accessibility.

  3. 03
    Information architecture

    Sections organized around what visitors are looking for, with copy, images and data planned together.

  4. 04
    Multilingual

    Chinese, English and overseas sites, with content and structure adapted to how people in each region browse.

  5. 05
    Content management

    A back end your team can update on its own, with editing and publishing rights assigned by role.

  6. 06
    AI-readable

    Server-rendered content, structured data and sitemaps, so search engines and AI read your brand accurately.

Work

The brands and institutions we work with span technology, automotive, finance, higher education, culture, fashion and more.

Xiaomi Studios creator platformDesigned and built the creator content platform for Xiaomi's global site.
CAP Aerotech websiteOfficial website of an aviation electric-propulsion brand.
XPENG mini programAn artistic, immersive digital experience.
YF CapitalMini program and brand identity design.
GXG mini programA digital touchpoint linking brand expression and retail conversion.
  • Fortune China project

    Fortune China

    Fortune PLUS app, summit livestream platform and Fortune 500 monitoring system

  • Nreal project

    Nreal

    Brand website

  • Hainan Island International Film Festival project

    Hainan Island International Film Festival

    Digital brand identity and information systems

  • NYFW China Day project

    NYFW China Day

    Official website

How we work

Four phases: discover, design, build and operate. You sign off at every key milestone.

  1. Structure sign-off01

    Discover

    Business goals, target users and a content audit.

    • Requirements list
    • Content audit
    • Site structure
  2. Design sign-off02

    Design

    Visual direction, key pages and interactive prototypes.

    • Visual direction
    • Key page designs
    • Interactive prototype
  3. Acceptance03

    Build

    Front- and back-end development, the content back end and cross-device testing.

    • Site and content back end
    • Cross-device testing
    • Deployment and launch
  4. 04

    Operate

    Content updates, data reviews and continuous iteration.

    • Content updates
    • Data reviews
    • Iteration

FAQ

How do you price projects?
Each project is quoted individually after we discuss your requirements, with design, development and follow-up services itemized by scope.
What do we need to prepare?
Brand guidelines, existing content and assets, business goals and target users. We can help you work out anything that is missing.
Can you do just the design or just the development?
Yes. We can also redesign an existing website, keeping usable content and old URLs.
Who maintains the site after launch?
We provide technical maintenance and content updates, or train your team to update the site themselves.
Can you handle the domain, servers and ICP filing?
Yes. We help with domain registration, ICP filing, and selecting, purchasing and deploying servers and CDN, or deploy on servers you already have.
How do government agencies and public institutions work with you?
Email hi@fim.com.cn with your organization, the project scope and your timeline.

Tell us about your project

Add our project manager on WeChat, or email hi@fim.com.cn with the project type, current status and timeline.

WeChat QR code of the FIM project manager

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